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Coatings for termowood - useful types and their testing.
Lišková, Tereza ; Pánek, Miloš (advisor) ; Oberhofnerová, Eliška (referee)
This work deals with specific requirements regarding finishing of thermally modified wood for exterior use.
A theoretical part includes information about features of thermally modified wood, finishing products and recommended procedures for protecting.
Next chapter describes assessment of testing procedures, use of those methods during in real scenarios, measurement and evaluation of results. Measured values are evaluated in the application STATISTICA 12 and represented using graphs and tables. It includes list of used materials, finishing products. It also describes tests made using spectrophotometer and roughness tester.
Last chapter of this works describes options how to increase color permanency of thermally modified wood. It also includes recommendations for selection of suitable finishing product.
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McDonalds marketing strategy on the Czech market
Lišková, Tereza ; Khelerová, Vladimíra (advisor) ; Drozen, František (referee)
This thesis covers the topic of McDonalds marketing strategy on the Czech market. At the beginning of the thesis, McDonalds as a company is explored. The second part focuses on the market environment, which I have divided into the micro-environment and macro-environment. A SWOT analysis was carried out as part od the work. The third part describes the marketing strategy as well as the marketing mix. In conclusion, I analyze the marketing strategy and provide possible areas of improvement.
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History of The Business Academy in České Budějovice in 1901{--}1948
LIŠKOVÁ, Tereza
The aim of the proposed thesis is to describe the history of The Business Academy in České Budějovice from its establishment in 1901 to 1948. The Czech history of the period between 1901 and 1948 as a factor influencing the school system at that time is also mentioned in the first chapter. However, the essential part of the proposed thesis is built up according to archival databases from the years 1901{--}1948. The second chapter is devoted to the development of business education in České Budějovice by 1918, the establishment of Czechoslovakia. The third chapter is focused on the development of secondary business school system in 1918{--}1948. In addition, a summary for each school year is given separately.
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