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Business models’ dynamics through implementation of circular economy strategies
Krmela, Aleš ; Kožená, Marcela (referee) ; Váchal, Jan (referee) ; Živělová, Iva (referee) ; Šimberová, Iveta (advisor)
The presented dissertation examines the dynamics of changes in business logic and business models’ architecture associated with the implementation of sustainability related activities, specifically circular economy strategies, with a focus on reducing the amount of unused waste. Business models, being abstract concepts of the business logic, are made up of dynamically changing elements of value proposition, creation, delivery, capture and communication of value created. Businesses are motivated by pressures in society, as well as in their immediate ecosystem, to actively implement circular economy principles and strategies into their business models. The dissertation conceptually captures the issue of business models’ dynamics – what are business models’ dynamics, how are they defined, what possible forms do they take. It explicitly extends the concept of business model for circular economy with a key element value communication. In the application part it analyses, drawing mainly on case studies and quantitative analyses, the evolution of business models’ adaptation related to the implementation of circular economy strategies by companies operating in manufacturing industries, and impact of the strategies on business models. It studies the adaptation of the business models from the temporal and the content point of view. It studies the dynamics of the relations among the elements of business models. The theoretical framework of the dissertation is the Attention Based View Theory, as well as the Legitimacy Theory. The key output of the dissertation is the proposal of a methodology for determining business models’ dynamics through the implementation of selected circular economy strategies. It proposes a business model dynamics index IOMDRi. The methodology allows to quantitatively determine the business models elements’ structure, to quantitatively determine the implemented circular economy strategies, as well as to compare the impact of selected circular economy strategies on the business model and its elements – on a company level, among the companies in a particular industry, and among the industries. A mixed qualitative-quantitative research strategy is applied, using mainly case studies and observations carried out in a selected European manufacturing sector of decorative and information systems (DIS), quantitative content analyses and questionnaire-based surveys.
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Business models’ dynamics through implementation of circular economy strategies
Krmela, Aleš ; Kožená, Marcela (referee) ; Váchal, Jan (referee) ; Živělová, Iva (referee) ; Šimberová, Iveta (advisor)
The presented dissertation examines the dynamics of changes in business logic and business models’ architecture associated with the implementation of sustainability related activities, specifically circular economy strategies, with a focus on reducing the amount of unused waste. Business models, being abstract concepts of the business logic, are made up of dynamically changing elements of value proposition, creation, delivery, capture and communication of value created. Businesses are motivated by pressures in society, as well as in their immediate ecosystem, to actively implement circular economy principles and strategies into their business models. The dissertation conceptually captures the issue of business models’ dynamics – what are business models’ dynamics, how are they defined, what possible forms do they take. It explicitly extends the concept of business model for circular economy with a key element value communication. In the application part it analyses, drawing mainly on case studies and quantitative analyses, the evolution of business models’ adaptation related to the implementation of circular economy strategies by companies operating in manufacturing industries, and impact of the strategies on business models. It studies the adaptation of the business models from the temporal and the content point of view. It studies the dynamics of the relations among the elements of business models. The theoretical framework of the dissertation is the Attention Based View Theory, as well as the Legitimacy Theory. The key output of the dissertation is the proposal of a methodology for determining business models’ dynamics through the implementation of selected circular economy strategies. It proposes a business model dynamics index IOMDRi. The methodology allows to quantitatively determine the business models elements’ structure, to quantitatively determine the implemented circular economy strategies, as well as to compare the impact of selected circular economy strategies on the business model and its elements – on a company level, among the companies in a particular industry, and among the industries. A mixed qualitative-quantitative research strategy is applied, using mainly case studies and observations carried out in a selected European manufacturing sector of decorative and information systems (DIS), quantitative content analyses and questionnaire-based surveys.
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Business Model Dynamics in Business-to-Business Environment
Krmela, Aleš
Purpose of the article: The purpose of this article is to contribute towards a clarification of the emerging term of the dynamic business model, with focus on the business-to-business environment. The business model dynamics are confronted both with the static view, and with business model innovation. Methodology/methods: Secondary research has been conducted. Scientific aim: The article aims to help filling the gap in ambiguous understanding and interpretation of the term “Business model dynamics”. Findings and conclusions: A dynamic business model is an abstract construct formed by components and their synapses that change over time due to both external and internal forces, thus creating new synapses and synergies supporting adaptation to the changing ecosystem. The business model dynamics in the business-to-business environment are frequently of rather an incremental and slower nature. The phenomenon is caused particularly by the role a focal firm plays in the supply chain, by the resistance of its down-stream customers and by the customer of customers, to change. Research limitations: Due to the ambiguity of the term business model, increasing popularity of the subject and an enormous number of published scholarly articles dealing with the topic of business models, a risk exists that not every relevant source has been included in the review. Practical Implications: The firm’s capability to adapt its existing business model can be impacted by organisational rigidity. However, in reaction to a changing business environment, customer preferences and pressure from multiple stakeholders, firms need to adapt their value proposition, search for new, original ways of value creation, thus satisfying explicit or latent customer needs. Originality/Value: The article draws widely from the recently published scholarly literature on the business model subject. The main contribution of the article is a systemisation of fragmented views on the dynamic aspects of the business model, precision of the term itself and its distinction from the static view.
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