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The analysis of factors of prosperity, the evaluation of current innovations and the suggestion of new innovation illustrated on the example of golf enterprise
Krafková, Jana ; Hartman, Ladislav (advisor) ; Ptáček, Miloslav (referee)
The diploma thesis focuses on the analysis of innovations in golf enterprise illustrated on the case study GOLF & COUNTRY CLUB HODKOVIČKY, a.s. Concretely, I discuss the possibility of implementation of new informational system that would cover a wide range of processes and services, including outsourcing of already solved problems or development of own software. In the theoretical part I describe the conditions for making business, the factors of prosperity of a company and innovations in general, last but not least I pay attention to the utilize of managerial information systems and description of golf environment. The empirical part then analyzes the valuation of the reference company and its processes, describes the innovations in golf environment, compares outsourcing informational systems and proposes own innovation suitable for the company. The aim of the thesis is to create a background for strategic managerial decisions in the field of customer system, compare advantages and disadvantages of proposed changes and recommend the best solution to the owners for realization.
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