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Development of a new IT service of a telephone service provider
Králíčková, Lenka ; Novotný, Ota (advisor) ; Jergl, Vít (referee)
This diploma thesis deals with the analysis of launching a new IT product on the Czech market. It focuses on small businesses and introduces an IT product intended for this specific kind of a clientele. There is no such a product on the market, which leads to an excellent potential in this field. On the basis of experience, the company in which the IT product is introduced finds it crucial to develop a reliable marketing mix as well as strategy because it is difficult to offer these IT products to people owning smalls businesses who do not understand the technological aspects of such products. The theoretical part, therefore, provides the definition of the main marketing terms, B2B market, marketing strategy, marketing mix, SWOT analysis and a detailed description of launching a new product on the market, including the explanation of the differences between launching a product and service. The practical part of this paper gives information about a telephone service provider and its major competitors and it describes the IT products situation on the Czech market. The thesis also recommends a particular marketing mix of the selected product and a sale strategy. The success rate of the product is analysed on the basis of an interview with a small business and the opinion of the manager of a company in which the product is introduced.
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Electronic payments on the Internet
Králíčková, Lenka ; Mészáros, Jan (advisor) ; Buchalcevová, Alena (referee)
This Bachelor thesis deals with issues of card payment on the Web. It deals with current state of the electronic means of payment. The aim is to familiarize readers with these issues. The first part describes the history of credit cards in the world and the Czech Republic. Furthermore, it analyzes the characteristics of credit card and its types. There is described in detail the security system 3-D Secure, which is now the international standard in the field of card payments over the Web. In this Bachelor thesis there is mentioned the ISO/OSI model and SSL and HTTPS, through which payment is processed through the 3-D Secure and, to make it complete, there is described a digital certificate authority. Then the example of implementation of this standard in online shops and the description of current options for payments over the Web follows. There are listed the security risks of this payment. There are the results of the survey in conclusion, whose aim was to analyze the Czech public awareness of the payment card and to determine level of use of card payments on the web in the country. The reader of this work obtains a comprehensive view on the issues of card payment over the Web. The work would give an idea of how the payments work and what alternatives payments over the web there are. Furthermore, it should point out ways of obtaining sensitive information to his credit card or account.
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