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Marketing research of private high schools with focus on teaching sport management
Kotrba, Lukáš ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
This bachelor thesis is about satisfaction of students from private high school G.A.P. education studies Economic and bussines, specialized on management of sport clubs and companies. Goal of the thesis is to find satisfaction of students with school's services depending on student's expectations. The thesis is partly based on theory related with given theme and on the base of theoretic knowledge we are using marketing research based on questionnaire survey method as a useful tool for satisfaction recognition. The questions are drawn from two points of view; first aspect is importance of particular elements and the second aspect is satisfaction with those. For the clarity, the results of the survey questions are presented through graphs. On base of results there are made conclusions with suggestions for possible improvement. Key words Education system, services, satisfaction, satisfaction of students, marketing research
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Dependence of the position of teams in the FIFA rankings on the achievements in top tournaments
Kotrba, Lukáš ; Šíma, Jan (advisor) ; Omcirk, Vilém (referee)
Title: Dependence of the position of teams in the FIFA rankings on the achievements in top tournaments Objectives: The aim of this work is determining dependency team standings in the FIFA rankings on the achievements in top tournaments. This is the World Cup in 1998, 2002, 2006, 2010 and 2014. Methods: In my thesis I used a method of regression and correlation analysis, correlation coefficient and regression straight line. Results: All results are presented in the analytical part of the work. It was found dependency between the observed data and an increasing trend. The biggest dependence was at the World Cup 2014, which reached high levels. The smallest was at the World Cup 1998 and 2002, where the results reached below average. Keywords: Football, FIFA, FIFA World rankings, FIFA World Cup, correlation analysis, regression analysis, correlation coefficient, regression straight line
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Marketing research of private high schools with focus on teaching sport management
Kotrba, Lukáš ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
This bachelor thesis is about satisfaction of students from private high school G.A.P. education studies Economic and bussines, specialized on management of sport clubs and companies. Goal of the thesis is to find satisfaction of students with school's services depending on student's expectations. The thesis is partly based on theory related with given theme and on the base of theoretic knowledge we are using marketing research based on questionnaire survey method as a useful tool for satisfaction recognition. The questions are drawn from two points of view; first aspect is importance of particular elements and the second aspect is satisfaction with those. For the clarity, the results of the survey questions are presented through graphs. On base of results there are made conclusions with suggestions for possible improvement. Key words Education system, services, satisfaction, satisfaction of students, marketing research
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Currency pairs and their development
Kotrba, Lukáš ; Soukup, Jindřich (advisor) ; Makovský, Petr (referee)
The main objective of this work is to estimate and determinate methods to use when analyzing future development of exchange rate. The main goals have been achieved by a summary of past developements and listing of important elements that shaped the past and are shaping the present and also the future. Than followed the theoretical part, without that knowledge, we could not get through. I started from the definition of a currency pair, forex, macroeconomic effects, which are shapping the exchange rate more or less influence over the definitions of the market. This was followed by theoretical models of fundamental analysis, which aim to determine the exchange rate. I also added a technical analysis to fundamental analysis and in practical part. I fill real data in theoretical background and I try to determine the future exchange rate.
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