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National Repository of Grey Literature

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Analýza bankovního produktu se zaměřením na studentské konto Kopecká, Iva ; Malý, Václav (advisor) ; Samek, Petr (referee) V magisterské práci byl proveden marketingový výzkum studentských kont nabízených bankami na českém trhu. Byly analyzovány faktory, podle kterých se studenti rozhodují při výběru konta. Na základě této analýzy a analýzy konkurence bylo navrženo konto Independent. Konto je založeno na svobodném výběru jednotlivých prvků studentského konta, které jsou uspořádány do pyramidy. V každém patře pyramidy konta si student podle předem stanoveného schématu volí balíčky služeb. Výsledkem je, že si klient může navrhnout své konto podle svých představ a neplatí za služby, které nepotřebuje. Detailed record

National Repository of Grey Literature : 42 records found   42 - 42  jump to record:

See also: similar author names
6	KOPECKÁ, Iveta
2	Kopecká, I.
2	Kopecká, Ina
2	Kopecká, Irina
7	Kopecká, Iva
11	Kopecká, Ivana
2	Kopecká, Ivana.
6	Kopecká, Iveta

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