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Marketing communication analysis of the Czech Olympic team during the 2022 Olympic Games
Kohout, Jakub ; Turková, Kateřina (advisor) ; Halada, Jan (referee)
My bachelor thesis "Marketing communication analysis of the Czech Olympic team during the 2022 Olympic Games" examines the complex marketing communication of the Czech Olympic Team using available data. In the thesis I first describe the theoretical foundations of the field of marketing and sports marketing, then I introduce the issues of marketing communication within the Olympic Games. In the practical part, with the help of semi-structured interviews with members of the Czech Olympic Team marketing team and SWOT analysis, I draw conclusions and offer recommendations for further marketing communication strategy of the Czech Olympic Team. The thesis examines in detail all marketing tools and channels of the Czech Olympic Team.
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Dwelling unit owners associations from accounting and tax perspective
Kohout, Jakub ; Černý, Václav (advisor) ; Roubíčková, Jaroslava (referee)
The aim of this diploma thesis is provide comprehensive view on dwelling unit owners associations from accounting and tax perspectives. The beginning of thesis acquainted with term dwelling unit owners association and summarized reasons for legislation regulation of these entities. After that the work deals with legislation of this organization. The specifics of economic aspects and ways of financing are mentioned at next chapter. The main part of this diploma thesis focus on accounting and tax specifics of this organization. Each specific accounting issue are explaining theoretical as well from practical point of view for better understanding these issues.
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Provisions versus impairment of assets, theirs recording and reporting.
Kohout, Jakub ; Janhubová, Jaroslava (advisor) ; Singerová, Jana (referee)
The goal of this bachelor thesis is fully describe and analyze provisions and impairment of assets in the Czech accounting system. The thesis is divided into theoretical part and practical part. Theoretical part in the first section classifies accounting, accounting principles and prudence principle from which impairment of assets and provisions proceed. Then I deal deeper with classification, posting and reporting impairment of assets and provisions in Czech accounting system. In the practical part with knowledge from the theoretical part I evaluate methods of formation impairment of assets and provisions at two manufacturing companies. One of these companies haven't got audited financial statement opposite one have audited financial statement. At the end of practical part I compare principle of creation and reporting of provisions and impairment of assets at these two companies.
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Selected handicraft industry and domestic production in former jurisdiction Žďár na Moravě in the first part of 20th century
KOHOUT, Jakub
The present study aims to assess the history of the selected craft industry and domestic production during the first part of 20th century within the jurisdiction of Žďár na Moravě. The first two chapters characterize physiography and socio - geography of the studied region. The next short passage describes some important connection between the region and state economy. Thereinafter, Tradesmen´s Association acting within the region during the studied period is mentioned. The subsequent chapter is made up by overview of craft industries for all villages, summarized in tables with appropriate legends. People mobility, their migration due to work as well as gender questions during the first part of 20th century was resolved, too. The primary source of relevant information data was found in the Státní okresní archiv in Žďár nad Sázavou, also in the Moravský zemský archiv in Brno and its subbranch in Kunštát. The hooked illustrations were obtained from the Regionální muzeum in Žďár nad Sázavou and Horácké muzeum in Nové Město na Moravě. The document text is divided into nine chapters; some of them even to subchapters. Appendix is made up of the cartographical part including two maps, sixteen figures, one table and the graph illustrating development of the population numbers during the years 1890 - 1950.
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