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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
The product marketing analysis of mobile data of the company T-Mobile Czech Republic a.s.
 Burian, Martin ; Halík, Jaroslav (advisor) ; Keyzlarová, Dagmar (referee)
The aim of this bachelor thesis is to create a product marketing analysis of mobile data of the company T-Mobile Czech Republic a.s. At the beginning, there is a general definition of mobile data and mobile technologies that are most often used. The theoretical part of the work concludes with a description of the situation on the Czech telecommunication market. The main part includes the marketing mix of mobile data of the company T-Mobile Czech Republic, which introduces the international group Deutsche Telekom and its subsidiary in the Czech Republic. Further there is a description of each component of the marketing mix, and finally there are presented the results of analysis followed by suggestions for possible improvements for the company.
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