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Spotřebitelské chování žen na trhu s dekorativní kosmetikou v ČR
Kalinová, Petra
Kalinová, P. Consumer behaviour of women on the market of colour cosmetics in the Czech Republic. Diploma thesis. Brno: Mendel University, 2020. This diploma thesis is focused on consumer behaviour of women on the market of colour cosmetics in the Czech Republic. The thesis explores the current situation, development and trends on the market. It deals with factors affecting consumers during shopping for colour cosmetics products. There are used techniques as a questionnaire survey and cluster analysis. The result of the thesis is market segmentation and formulation of marketing recommendations.
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Ekonomické a právní aspekty zakázaných typů reklam
Kalinová, Petra
Kalinová P. Economic and legal aspects of prohibited advertisement types. Bache-lor thesis. Brno: Mendel University, 2018. The bachelor thesis is focused on prohibited advertisement types, characterizes the advertisement and describes its development. Particular attention is paid to the product placement and its perception by the public. The thesis is divided into two parts. In the search part the legal regulation concerning the given issue is elaborated. Additionally, the case law of the most well-known cases of prohibited advertisements are analysed. In the application part, the economic aspects of prohibited advertisement types are determined. A comparison of data obtained from my own research with predetermined hypotheses was performed. Based on questionnaire surveys and managed interviews, it was found that respondents perceived the creation and broadcasting of controversial advertisement as a so-phisticated marketing move by the manufacturer. Product placement is perceived positively only if it is included in the audio-visual work in a natural and non-violent form.
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Optimization of laboratory diagnosis of infections caused by Clostridium difficile
Kalinová, Petra ; Matějková, Jana (advisor) ; Sýkorová, Blanka (referee)
This thesis deals with the issue of infections caused by Clostridium difficile and their diagnostics. In the introduction to the theoretical part basic characteristics of c. difficile are described, including small look back in history. Below are described the causes and manifestations of the disease, which the bacteria can cause and how it can be treated. There is also a mention of the epidemiological situation in the Czech Republic and in the world. In addition the possibilities of laboratory diagnostics, the detection of c. difficile, the principles of individual methods and the interpretation of results are mentioned. Finally, the work discusses the risk factors that increase the possibility of clostridial infections and the ways of prevention of this disease. The following section describes the exact practical laboratory techniques for the individual methods, the necessary reagents and equipment. Then there are the results of the tested stool samples, which are obtained by using two methods. Methods and results are compared in this section. In the conclusion of my work the findings resulting from the practical part are summarized. There are also evaluated the objectives set out in the introduction. Powered by TCPDF (www.tcpdf.org)
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Analysis in the Sphere of Talent Management in a chosen Organization
Kalinová, Petra ; Dvořák, Jiří (advisor) ; Tužová, Julie (referee)
Content of the Bachelor's thesis is a summary of the theoretical knowledge of talent management and its use in the organization. The subject of the practical part of the thesis is to analyze the current situation and description of the Trainee program at Kooperativa. The purpose of the work will be closer view at the system in terms of the personnel department so as in terms of Trainee program participants and their expectations. The aim is to find the strengths and weaknesses of the established program, to identify any drawbacks if there are and give concrete proposals and recommendations to improve the functioning of the existing.
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New Trends in Life Insurance
KALINOVÁ, Petra
The aim of this thesis is to get acquainted with the situation and problems of life insurance market, as well as to clarify its history and principles and describe differences between individual kinds of life insurance with focus on comparison of endowment life insurance and investment life insurance. We have compared investment life insurance products of six insurers. Using TANK method, which deals with costs of all investment products, we found out that investment life insurance has got very high fees and in comparison with other financial products it is far too expensive. According to statistics and work results the situation in the Czech Republic has improved significantly in recent years and life insurance market is growing. But the results are distorted. The specified premium has grown, mainly because of single deposits, which are meant as an investment and not as risk coverage. People are less protected in case of death and insurance protection is minimal. The main role of life insurance is suppressed and life insurance is viewed from a short-term perspective. Few people realize that insurance agreement will not satisfy their present needs and that it will help them in risk situations which life brings. Czech people take life insurance as an investment tool, not as a protection against unexpected events.
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