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National Repository of Grey Literature

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	Marketing Mix of Services Veličková, Daniela ; Kafoněk, Richard (referee) ; Mráček, Pavel (advisor) The main purpose of the bachelor thesis 'Marketing mix of services' is the analysis of a current situation and a subsequent proposal for efficiency improvement of marketing strategy of a company offering services in a field of physical education and sports. The theoretical part deals with basic terms of service marketing mix which are connected with given problematics. The analytic part of the thesis is focused on current situation of the fitness centre Best Gym Horova. In the practical part specific proposals and suggestions are given. Thanks to them more effective marketing strategy should occur Detailed record
	Marketing Mix of Services Veličková, Daniela ; Kafoněk, Richard (referee) ; Mráček, Pavel (advisor) The main purpose of the bachelor thesis 'Marketing mix of services' is the analysis of a current situation and a subsequent proposal for efficiency improvement of marketing strategy of a company offering services in a field of physical education and sports. The theoretical part deals with basic terms of service marketing mix which are connected with given problematics. The analytic part of the thesis is focused on current situation of the fitness centre Best Gym Horova. In the practical part specific proposals and suggestions are given. Thanks to them more effective marketing strategy should occur Detailed record
	Nástroje marketingu pro malé firmy Kafoněk, Richard Detailed record
	Využití a vypovídací schopnost kompozitních předstihových ukazatelů Kafoněk, Richard Detailed record

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