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Instagram as a business tool
Kabir, Karim ; Šlerka, Josef (advisor) ; Sedláček, Jakub (referee)
Today, the social media have affected all aspects of human life. The most significant change in the behavior of users, after the emergence of the social media, is their way of communication and its extent. Today, Instagram, a social network, has a significant influence on the marketing activities of companies and it presents new ways of communicating with new, as well as established customers. The goal of this Thesis is to critically analyze the sales business activities in the environment of the Instagram social network. In the Thesis, we identify the basic target groups, areas of business used in this environment and types of goods that are sold the most often in them. The Thesis itself will be based on the initial mapping of the marketing and practices in the environment of social networks, especially in the environment of the Czech and Slovak Instagram.
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