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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Mobile marketing
 KLEČKOVÁ, Zuzana
The main aim of this thesis was to provide a comprehensive overview of the mobile marketing and analyze selected campaigns of Czech mobile marketing in comparison to world successful campaigns. The research contained studying of available literature about the theme to gain general knowledge about the issue. The theoretical part of the thesis contains predominantly various definitions of mobile marketing and its tools, advantages of these tools and some information about Mobile Marketing Association, new technologies and trends in the branch of mobile marketing. In the practical part five campaigns were evaluated according to available statistics and to subjective view of the author of this thesis.
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A typology of recreation centres in the touristic area Chodsko
 KLEČKOVÁ, Zuzana
Cílem práce je analyzovat složky primární a sekundární nabídky cestovního ruchu ve zvoleném území. Na základě provedené analýzy potřeb a požadavků návštěvníků navrhnout nový produkt cestovního ruchu.
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1 KLEČKOVÁ, Zdeňka
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