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The European Parliament after the elections in 2009
Křečková, Alena ; Němcová, Ingeborg (advisor) ; Popovová, Marie (referee)
The bachelor thesis describes the position of the European Parliament after the elections in 2009. The thesis compares the elections in 2009 with that one in 2004 in the light of the election campaign, process and results. Separately, it describes the election process to the elections to the European Parliament in the Czech Republic. The bachelor thesis is focused on development of the European Parliament from its beginnings up to the present time, its functions and competences. The thesis analyses the way to the direct elections in full details. It shows the political parties of the European Parliament, which contribute to formation of European awareness.
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Marketing Strategy of the company Plzeňský Prazdroj a.s. on the French Market
Křečková, Alena ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
The diploma thesis analyzes the marketing strategy of the company Plzeňský Prazdroj a.s. The first part of the study deals with an analysis of privatization in the nineties, a characteristics of the current owner, SABMiller plc, and description of each brand of the product portfolio. The second chapter focuses on the analysis of international marketing strategy of the company. The subject of the third chapter is an analysis of the French market. The final chapter describes the marketing strategy of the company Bieres d Europe, which is, like Plzeňský Prazdroj a.s., a subsidiary of SABMiller plc.
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Export Strategy of Pilsner Urquell Company
Křečková, Alena ; Machková, Hana (advisor) ; Švábková, Eva (referee)
Bakalářská práce analyzuje vývozní strategii společnosti Plzeňský Prazdroj, a.s. V první části studie je obsažen rozbor privatizace společnosti v devadesátých letech, stručná charakteristika současného majitele, společnosti SABMiller plc, a popisy jednotlivých značek výrobkového portfolia. Druhá kapitola se soustředí na rozbor současné vývozní strategie firmy. Důraz je kladen na mezinárodní marketingovou strategii prémiové značky, piva Pilsner Urquell. Třetí kapitola je zaměřena na rozbor a vyhodnocení exportní strategie společnosti do severských zemí. Podrobná analýza se věnuje švédskému a finskému trhu.
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