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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Specifics of marketing communication of small businesses
 KŘÍHA, Jan
The aim of my bachelor thesis is to propose communication changes of selected company based on the analysis of specifics of marketing communication of small businesses. The theoretical part defines small businesses, describes the advantages and disadvantages of this type of business and possibilities of support in the Czech Republic. It also deals with individual tools that are used in marketing communication. These tools include advertising, sales promotion, event marketing, public relations, personal sales, direct marketing and sponsorship. Attention is also paid to new technologies of marketing communication of small businesses. The practical part is based on theoretical knowledge and an analysis of the specifics of marketing communication is done by observing the cafe called Kousek. The next part proposes a change in communication that will help the selected company to better communicate with the environment.
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Solution of erosion protection at the model basin using mathematical modeling
 KŘÍHA, Jan
The contents of this thesis is an examination and assessment of erosion processes in the catchment Budského stream. The area of interest falls into three cadastral territory, Malče, Besednice a Soběnov. Catchment area is 7.1 km2. Integral part of work is the pedological and hydrological research. It was evaluated the impact of waste in the surrounding villages. In the catchment basin, has a significant influence Besednice reservoir. It was assessing its impact on the environment and erosion control functions. Using the acquired information has been calculated N-year water and the amount of drifted soil by Wischmeier and Smith. Another goal is to process this data using software modeling and evaluate output. Against this background and the results are recommended measures to reduce soil loss from these plots.
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See also: similar author names
3 KŘÍHA, Jan
1 Kříha, Jakub
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