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Place marketing of the town Český Krumlov
Juránková, Simona ; Dolanská, Nora (advisor) ; Halada, Jan (referee)
The purpose of my Bachelor thesis is to analyse the destination marketing of the town Cesky Krumlov and to suggest the optimal solution of the marketing communication to other member towns on the UNESCO List of World Heritage sites in the Czech Republic. The theoretical part of the thesis describes Cesky Krumlov as a cultural destination (product), the specifics of the destination marketing, the communication activities of organizations promoting Cesky Krumlov plus the role of the Destination management. Analytical part focuses on Cesky Krumlov's marketing strategy and promotion of first three "marketing phases" or "core marketing objectives". The thesis closes with a SWOT analysis.
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Strategie rozvoje internetového obchodu s dárkovými předměty
Juránková, Simona
Thesis analyses outer and inner environment of a company Hudebnikum s. r. o. The goal of the thesis is a proposal of strategies, which should help the company with it's further development. The basis of the work consists of the analysis of the internal and external environment. On the basis of the obtained facts were designed the strategy for the development of the company. Thesis incorporates theoretical part, where attention is paid to the study of the issue with the help of professional literature and professional articles and part practical, where are carried out the individual analysis of the selected company. The resulting findings are entered into a SWOT matrix and proposed final recommendations. Keywords Outer and inner environment analysis, PESTE analysis, Porter model´s 5 forces framework, Model 7S, Selected indicatorsof financial analysis, BCG analysis, SWOT ana-lysis, Final stratégy
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Travel tourism magazines on the czech media market-a comparative analysis of the C.O.T.Business and National geographic
Juránková, Simona ; Dolanská, Nora (advisor) ; Wolák, Radim (referee)
Travel periodicals are one of the means, how can readers - potential tourists to learn about a specific destination, or be motivated to visit presented country. This diploma thesis describes the development and transformation of the tourism magazines that are published in the Czech Republic after 1989. The attention is focused on the title COT business (for professionals) and National Geographic (for the public). Although targeted at different audiences, both periodicals bring news and coverage from destinations, interviews with travelers, practical travel advices and thus contribute for the increase or decline of demand for various places. Selected magazines gradually gained a strong position on the Czech media market and can be thus described as prototypes in their segment. Especially in recent years in comparison with the competition selected periodicals have declined in sold costs, advertising revenues and readership. The aim of this thesis is to investigate the market overall with selected travel periodicals and also identify opportunities that should selected titles (publishers) include into marketing planning, if they want to stay "leaders" on the media market. The thesis also presents a case study that is comparing the framing methods of selected destinations in order to determine, to what...
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Place marketing of the town Český Krumlov
Juránková, Simona ; Halada, Jan (referee) ; Dolanská, Nora (advisor)
The purpose of my Bachelor thesis is to analyse the destination marketing of the town Cesky Krumlov and to suggest the optimal solution of the marketing communication to other member towns on the UNESCO List of World Heritage sites in the Czech Republic. The theoretical part of the thesis describes Cesky Krumlov as a cultural destination (product), the specifics of the destination marketing, the communication activities of organizations promoting Cesky Krumlov plus the role of the Destination management. Analytical part focuses on Cesky Krumlov's marketing strategy and promotion of first three "marketing phases" or "core marketing objectives". The thesis closes with a SWOT analysis.
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Strategický management výrobce plošných textilií
Juránková, Simona
Thesis analyses outer and inner environment of a company Silk & Progress spol. s r. o. Proper company strategy is derived from the findings. Thesis incorporates theoretical part, which is dedicated to terms and methods used in the work, and empirical part, which presents individual analyses of the abovementioned company. The results of the findings are transformed into a SWOT analysis and specific solutions and recommendations to the company are given.
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