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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Company Communication Strategy
 Stloukal, Tomáš ; Jelínek, Ladislav (referee) ; Schüller, David (advisor)
The thesis deals with the design of communication strategy for the company „Zlatá Rezerva“. This proposal has the task to extend and optimize the company's current communication strategy. The thesis is divided into three parts. The first part includes theoretical approaches of the thesis. The second part analyzes the company and its external environment, also the results of the marketing survey are presented in this part. In the last part is on the base of results of the conducted analyzes and the own survey create the proposal of the communication strategy.
Detailed record
Company Communication Strategy
 Stloukal, Tomáš ; Jelínek, Ladislav (referee) ; Schüller, David (advisor)
The thesis deals with the design of communication strategy for the company „Zlatá Rezerva“. This proposal has the task to extend and optimize the company's current communication strategy. The thesis is divided into three parts. The first part includes theoretical approaches of the thesis. The second part analyzes the company and its external environment, also the results of the marketing survey are presented in this part. In the last part is on the base of results of the conducted analyzes and the own survey create the proposal of the communication strategy.
Detailed record

See also: similar author names
14 JELÍNEK, Lukáš
2 Jelínek, Lubomír
1 Jelínek, Ludvík
14 Jelínek, Lukáš
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