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National Repository of Grey Literature

3 records found

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	Loyalty programmes as a tool for competitive fight against price reductions on the example of L'Oréal Ježek, Adam ; Král, Petr (advisor) ; Šebová, Petra (referee) Diploma thesis is focused on the topic of loaylty programmes. First part deals with the history, trends and future of loyalty programmes in general. Second part is devoted to the loyalty programme of L'Oréal Paris, which was analyzed. Based on carried analysis, proper recommendation were suggested in order to improve the processes and effectivity of the loyalty programme. Detailed record
	Motivation system of retail company as the tool of building staff loyalty Ježek, Adam ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee) This thesis deals with motivation and building staff loyalty. The paper is divided into two parts - theoretical and practical. The theoretical part deals with the importance of a loyal employee and explains the process of building staff loyalty with focus on motivation and motivation theories. The practical part analyzes the concept of motivation and building staff loyalty in the company Tesco Stores ČR a.s.. Detailed record
	Zhodnocení současného stavu využívání systémů pro podporu rozhodování ve státní správě Kříž, Lubomír ; Pšeničková, Alexandra (advisor) ; Ježek, Adam (referee) Tato práce pojednává o systémech pro podporu rozhodování ve státní správě. Práce obsahuje teoretické zhodnocení oblasti systémů pro podporu rozhodování a problematiky české státní správy s přihlédnutím na informatický pohled a roli Ministersva informatiky. V praktické části je zahrnuto zmapování využívaných systémů pro podporu rozhodování v ústředních správních úřadech a dále tvorba metriky s její následnou aplikací na konkrétních příkladech. Na závěr je vytvořeno zhodnocení s praktickými doporučeními pro další rozvoj systémů pro podporu rozhodování ve státní správě. Detailed record

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