National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Strategy of a New Product of Malované mapy, Ltd
Imramovská, Blanka ; Hajdíková, Taťána (advisor) ; Šimůnek, Michal (referee)
The objective of this Thesis is selection and adaptation of a suitable concept of a product being created. Selecion of the suitable concept is based on the designated concept and its testing. The testing is performed by the poll method among representatives of the public and business spheres. Determination of the final product concept as well as proposal of the marketing strategy for managers of Malované Mapy, s.r.o company is the outome. It will enable the managers to work on the further steps of developnent of new products. Based on the information from technical literature, the theoretical part explains the basic marketing terminology associated with the theme of the Thesis. This terminology is then applied in the practical part in the area of information processing by the company managers.
Flexible Forms of Employment and its Utilization in Practice
Imramovská, Blanka ; Vinšová, Tereza (advisor) ; Kaczor, Pavel (referee)
Annotation The theme of this thesis is flexible forms of employment and their use in practice. The aim is to describe different kinds of flexible forms of employment, their use and development in the Czech republic and their regulation in the legislation. The practical part is focused on women - it describes their position on the labour market and analyses ways and possibilities to use flexible forms of employment and other benefits to provide support for women on the labour market. Important part of the thesis is comparison of using flexible forms of empoyment in the Czech Republic and other European Union countries.

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