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Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
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Cenová diskriminácia v osobnej železničnej preprave na Slovensku
Hudáková, Eva
Hudáková, E. Price discrimination in passenger rail transport in Slovak Republic. Bachelor thesis. Brno: Mendel University, 2017. Undoubtedly, the most significant event of 2014 in the Slovak passenger rail transport market, was the implementation of the zero-fare transport for children, students and pensioners. As a part of first social package of the Slovak prime minister, this government measure was adapted on 17th November 2014. Soon after its implementation, this unusual measure has become the subject to discussions and caused different reactions in political sphere, general public and also railway carriers. The central aim of this bachelor thesis is to identify potential impacts of price discrimination, in the form of this social measure, on two largest railway carriers in Slovak Republic.
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Marketing Communication Mix of a Company
Žáková, Veronika ; Hudáková, Eva (referee) ; Kaňovská, Lucie (advisor)
The topic of bachelor thesis is „Communication mix of a company“. Thesis is divided into three main parts. In the theoretical part the critical terms of marketing and marketing mix are defined and then applied to the second analytic part of the selected company. The practical parts shows my suggestions for improvements, which are created from the acquired imformation from previous chapters. There are suggestions for a change of communication mix and especially to make propagation more efficient.
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