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Znalost čínské obchodní etikety: přínos pro zahraniční korporace
 Huang, Leo
The Chinese economy is one of the most dynamic and fastest growing economies in the world. It proves the fact the nation's economic performance over the past thirty years almost tenfold and now ranks first in terms of size (measured by the absolute level of GDP). Thanks to this phenomenon many foreign corporations are expanding their activities and production to China. The Chinese economy is often characterized as a traditional relational economy with its emphasis on harmony between human and moral values. These elements define a kind of unique business culture and these are formulated into Chinese business etiquette. The subject of this thesis is to explore the various principles of the Chinese business etiquette and its influence on the successful entry into the Chinese business community. The thesis also analyzes the perception of foreign companies on the Chinese market as an opportunity for growth and address the question of whether it makes sense to know the individual elements of the Chinese business etiquette to successfully make new business relationships.
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1 Huang, Lin
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