Home > Search Results: Hortová, Edita
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business plan – Italian bakery
 Hortová, Edita ; Svobodová, Ivana (advisor) ; Müllerová, Jana (referee)
The main aim of this thesis was to create a business plan to open an Italian bakery and coffee bar and discover the viability of the plan. Thesis is divided into theoretical and practical part. The practical part is formed on basis of theoretical information that characterizes business, environment of business in the Czech and Italy and main points of structure of the business plan. The practical part is formed by own business plan. This part describes goals, marketing plan, financial analysis, SWOT analysis, risk analysis and supplement. In part of conclusion readers learns if the business plan will be suitable for implementation.
Detailed record
Production of event marketing
 Hortová, Edita ; Černá, Jitka (advisor) ; Pešek, Ondřej (referee)
Bachelor thesis deals with event marketing, which is classified as an important component of the communication mix. In this work are characterized by different types of organizations and events of the production. The practical part deals with the production Wiggo Agency, Ltd., which organized a special event for the company Visa. The aim of this work is to evaluate the production of action and propose new initiatives for the coming year.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English