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Comparison of selected websites in the sphere of tourism (accommodation) in the Czech Republic
Horáková, Monika ; Toman, Prokop (advisor) ; Exnarová, Anna (referee)
The aim of the thesis is to analyze and compare selected websites in the sphere of tourism (accommodation) in the Czech Republic. The introductory part deals with tourism - including accommodation - in general, and describes the methods of web search. In the following part, the criteria for an evaluation of the individual websites are defined. The choice of criteria focuses on the websites' credibility, usefulness, possibilities of web search, and on the forms of accommodation demand and reservation. The next part of the thesis consists of an analysis and evaluation of four selected accommodation portals' websites. The final part of the thesis comprises suggestions of ways in which the individual websites could be improved, and an ideal accommodation portal proposal.

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11 HORÁKOVÁ, Michaela
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1 Horáková, Malvína
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1 Horáková, Miriam
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