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National Repository of Grey Literature

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Building brand Four Seasons Madarová, Kateřina ; Halík, Jaroslav (advisor) ; Homola, Otokar (referee) Cílem práce je přiblížit problematiku budování značky společnosti poskytující hotelové služby. V první části se práce zaměřuje na teoretická východiska budování značky, vysvětluje základní pojmy a vazby mezi nimi. V druhé části je teorie aplikována na konkrétní příklad hotelu Four Seasons. Popisuje strategii budování značky od jejího počátku jak ji vytvořil zakladatel hotelu Izadore Sharp až po její zabudování do každého hotelu ve světě. Na závěr uvádí výsledky průzkumu mínění o značce Four Seasons v České republice získané na základě dotazníku. Detailed record

See also: similar author names
6	HOMOLA, Ondřej
6	Homola, Ondřej

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