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National Repository of Grey Literature

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	Webová aplikace pro správu šatních skříněk Hlaváč, Filip The thesis deals with the design and creation of a web application for management of lockers in building Q of Mendel University in Brno. The created web application should serve as a substitute for already outdated desktop application, making the work of locker administrators easier. Detailed record
	The right choice of distribution channels for a newly launched brand Hlaváč, Filip ; Mikeš, Jiří (advisor) ; Veselský, Jakub (referee) The diploma thesis focuses on the distribution strategy, marketing mix and their relation to an optimal product launch on a new international market. This complex web of forces is set to a current market environment, where customer is "the king". The complexity of relations is examined closely with regards to the often underestimated decision on whether to distribute new products through an own store chain or as a wholesaler. Detailed record
	The launch of a new global brand on the czech market Hlaváč, Filip ; Mikeš, Jiří (advisor) ; Štibinger, Aleš (referee) The thesis takes a deeper look at the international marketing with a particular focus on the marketing communications mix. All topics are approached from the target market point of view and everything is set into the trends of the 21st century - trends of the era when consumer drives the market and the old marketing approaches are no longer efficient. In the practical part the thesis analyses the launch of the Frigo brand on the czech market with application of the in the theoretical part studied trends. The outcomes of the thesis are recommendations on the topic of how to most efficiently launch a product on the czech market in the era of the 21st century. Detailed record

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4	Hlaváč, František

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