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Probiotics and prebiotics in food and other products
Langová, Denisa ; Havlíková, Šárka (referee) ; Trachtová, Štěpánka (advisor)
Theoretical part of this thesis focuses on present state and research of probiotics and prebiotics, their use for microflora modulation of host and their beneficial effects on the health of individuals. Furthermore thesis deals with efficiency of probiotics strains, which depends on the food matrix and other various factors. The experimental part focuses on the identification of chosen bacterial strain, which is contained in probiotics product. It is realized due the isolation of bacterial DNA by phenol extraction and by use of magnetic particles and subsequent analysis of obtained DNA by polymerase chain reaction (PCR).
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Marketing Strategy of a chosen Firm
Havlíková, Žaneta ; Hesková, Marie (advisor)
This thesis is based on the basic informations of the company,the marketing situational analysis is broken down in the internal and external analysis using PEST analysis, analysis of product portfolio - the Boston Matrix, Porter's five forces model and SWOT analysis. There is a description of the current business developments and current status. This thesis describes the opportunities, skills and resources of the company. Further I have specified the basic mission and objectives, market segmentation,targeting and positioning. The conclusion contains the marketing strategies according to the product strategies in pricing, distribution strategy, promotion strategy and the strategy according to market trends.
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Analysis of Marketing Mix Tools in a Chosen Company
Havlíková, Žaneta ; Karásková, Hana (advisor) ; Vítek, David (referee)
The goal of this thesis is to characterize the selected company, to analyze the implementation of the marketing mix tools, i.e. the product, price, distribution channel and marketing communication. The next goal is to specify the concept measures by the using of question-forms created by the author of this thesis to analyze the implementation of the marketing mix on customers.
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