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Taking advantage of public transport for marketing purposes
 Hájek, Eduard ; Svobodová, Ivana (advisor) ; Srpová, Jitka (referee)
The aim of this diploma thesis is to guide a reader through a process of a creation of a business plan, its structure and content and above that it probes the practicability and profitability of a concrete business plan, which is focused on one of the possibilities how to effectively utilize a potential in a public transport for the marketing purposes. The main idea of this business plan arises from a conviction that existing ordinary advertising mediums in the public transport are not as attractive as they used to be few years ago and so the writer developed a business plan that utilize this scarcity and assume an establishment of a company named MetroVision which will come with a brand new and attractive product. This company is described in this plan in detail, including its financial plan for first five years.
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