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National Repository of Grey Literature

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The Analysis of Non-benefit Acteurs in Tourism Development in the Střední Čechy - Jih Tourist Region Grafnetterová, Adéla ; Vágner, Jiří (advisor) ; Miškovský, Josef (referee) Destination management plays an important role both in the development of tourism and a region. Unfortunately its level is very low in the Czech Republic in comparison with other developed countries. There are not many high quality research studies that would deal with the issue in the Czech Republic. The diploma thesis is focused on the analysis of destination management and it brings together the fields of tourism geography, tourism marketing and the impact on regional development. The main part presents empirical study which examines a specific tourist area of Central Bohemia. It includes the analysis and evaluation of localization potential - natural, cultural and selective conditions for tourism development. The analysis is followed by a survey among the major players in the development of tourism in the area which are entrepreneurs in tourism, public administration representatives, as well as residents and visitors of the area. We can conclude that the destination management faces many obstacles, the most severe of them is the heterogenity of the tourist area. Company Posázaví o. p. s. is the most visible player among non-profit organizations but it has no power to equally operate throughout the tourist area. Thus above average localization potential area is not currently fully utilized. Key... Detailed record

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5	Grafnetterová, Anna

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