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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Promotion of the Czech Republic on Chinese Social Media WeChat
 Geršlová, Barbora ; Kvítková, Zuzana (advisor) ; Havlíčková, Blanka (referee)
This Bachelor Thesis brings a draft of a marketing strategy targeting Chinese Millennials with the aim to promote the Czech Republic as a tourism destination on Chinese social media WeChat. It analyses the environment of Western and Chinese social meda with focus on destination marketing and it also compares them. Furthermore, this Thesis provides information about the specifics of Chinese segment, from the point of view of both Chinese tourists and Chinese Internet users, and it suggests how to use these specifics in favour of the marketing strategy.
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