Home > Search Results: Gavlasová, Kateřina
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Consumer behaviour in E-auctions of apartments
 Gavlasová, Kateřina ; Černá, Jitka (advisor) ; Hlavinka, Radovan (referee)
The aim of this thesis is analysing consumer behaviour while buying an apartment in E-auction. The analysis will be performed using a frequency of data, pivot tables and by moving average within 5 years period. The theoretical part will characterize basic terms of target marketing like segmentation, targeting and positioning. Furthermore, it will focus on auctions and different types of auctions. Then it will examine the current status of the real estate market in Prague and the whole Czech Republic. In the practical part the analysis of consumer behaviour in the E-auctions of apartments will be executed. Consumers will be divided into segments according to their demographic, geographic and behavioural criteria. In those segments will be analysed their behaviour while buying an apartment via E-auction.
Detailed record

See also: similar author names
2 Gavlasová, Kristina
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English