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Marketingové komunikačné nástroje v podniku Shape It Up s.r.o. Nitra
Gažiová, Michaela
Gažiová, M. Marketing communication tools in the company Shape It Up s.r.o Nitra. Bachelor thesis. Brno: Mendel University in Brno, 2020. The aim of the bachelor thesis is to improve marketing communication and streamline the use of these tools in the company Shape It Up Nitra. The theoretical section describes the various tools of marketing communication as well as the characteristics of marketing services. In the practical section, by using selected research methodology of the bachelor thesis, external and sectoral environments are analysed in order to determine company´s positioning and impacts on its operations. In this section, company´s strengths, weaknesses, opportunities and threats are analysed as well. The design section contains alternatives for streamlining the use of marketing communication tools to improve the promotion of the company.

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1 Gažiová, Marie
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