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Fair Trade and Czech Consumer
Götzová, Anna ; Šánová, Petra (advisor) ; Dědina, Daniel (referee)
This thesis deals with the issue of Fair Trade. The theoretical part contains the definition, history, rules, certification rules for producers and development in the Czech Republic. Custom work is the analysis of the results obtained from the questionnaire survey, in which it was determined the awareness of Czech consumers and their willingness to buy Fair Trade products. In the final part follows the recommendations of Fair Trade organizations to raise awareness and bring their products to consumers.

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