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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of a secondary vocational school and its impact on attracting potential students
 Fritschová, Lenka ; Tomšíková, Kateřina (advisor) ; Lenka, Lenka (referee)
The Bachelor thesis "Marketing Strategy of Secondary Vocational Schools and its Impact on Attracting Potential Students" focused on a market of vocational schools in Louny region. The main goal was to map and analyse the marketing strategy of several vocational schools. The terms of school system and marketing were outlined in a theoretical part of the thesis. In the practical part there were two chosen methods used the method of content analyses and following application of marketing mix and the method of questionnaire survey. The questionnaire survey was led within some chosen respondents students of first grades of vocational schools in Žatec. The bachelor thesis was round off with a summary of survey results and recommendations for strengthening secondary schools' communication with the public.
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O fotografii
 Fritschová, Lenka ; Petříček, Miroslav (advisor) ; Kirschner, Zdeněk (referee)
časové zkušenosti plynoucí z fotografie, rozlišení na čas fotografa, objektu fotografie a diváka
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2 Fritschová, Linda
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