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Obchodní tajemství podnikatele a jeho ochrana při uveřejňování smluv ve veřejné správě
Fogašová, Tereza
Fogašová, T. Business secret of the entrepreneur and its protection in publishing contracts in public administration. Bachelor thesis. Brno: Mendel University in Brno, 2017. The aim of this work is to highlight the importance of protecting business secret, not only in the business sphere, and to discuss this issue specifically in the context of publishing contracts in public administration. The methods of synthesis, analysis, comparison and description were used in order to complete this thesis and its objectives. The business secrets regulation and its protection were evaluated. An analysis of specific contracts published in the register of contracts, which gave examples of business secrets and the way in which individual entrepreneurs protected it, was also analysed. The thesis also mentions possible ways of quantifying the value of business secrets so that it is possible to assess the sufficiency of business secrets in relation to the very existence of the business. Finally, possible measures have been proposed to improve the protection of business secrets in publishing contracts. After crosschecking of available materials and elaborating this thesis, it was found that the protection of business secrets was not sufficient and should be more detailed in the legal order of the Czech Republic in view of its necessity.
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Zákaznické problémy při nákupech oděvů v kamenných prodejnách v České republice
Fogašová, Tereza
FOGAŠOVÁ, T. Customer problems in purchasing clothing in brick-and-mortar stores in the Czech Republic. Thesis. Brno: Mendel University in Brno, 2019. The thesis deals with customer problems when buying clothes in brick-and-mortar stores in the Czech Republic. The main aim of the thesis is to propose marketing recommendations for brick-and-mortar stores with clothes, which could lead to making the process of purchase easier and more pleasant for customers and employees. The thesis provides an analysis of factors influencing customers at the point of sale, their preferences and identification and evaluation of the importance of problem areas that customers encounter when shopping for clothes. To obtain key information, a questionnaire survey (n = 317) and in-depth interviews (n = 6) were conducted. Both surveys were supplemented by observations in selected stores in Brno. Based on the research, it was found that the importance of brick-and-mortar stores does not disappear, only their roles are changing. In spite of the assumption that brick-and-mortar stores will be more complementary to e-shops in the future, we can say that they are irreplaceable. Especially because of the possibility of getting to know the goods personally and trying it out.
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