National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Kambo and its many faces
Civišová, Dagmar ; Kuřík, Bohuslav (advisor) ; Heřmanová, Marie (referee)
This dissertation applies anthropology analysis to study a specie of a tree frog, living in the northern Amazonia, called Kambo. The wax-like substance, which the frog releases upon irritation, is used for its healing potential around the world. A basic conceptual framework is used to analyse the frog from the perspective of modernity, globalisation, and diffusion of cultural dimensions. The dissertation anticipates their influences on multiple parties. The geographical scope of the dissertation is limited on Amazonia and the Czech Republic. Kambo is a host of numerous biochemical interactions; in addition, it is used in socio-material context; in rituals; for gaining, or circulation of experience; or it is part of various techniques of understanding oneself, as described in later works of Michel Foucault. Due to Kambo's alleged participation on creation of human's subjective thinking, the dissertation answers the question on the extent to which Kambo could be responsible, through ethnographic lens. The results show that for those respondents who were experienced Kambo users; using the substance as a potion for treating physiological and mental issues and who were subsequently influenced by New Age movement; Kambo stands as a milestone in their life trajectories. Through the ethnographic research,...
Commercial communications of Kutná Hora and their perspective
Paulišová, Anna ; Mikeš, Jiří (advisor) ; Civišová, Dagmar (referee)
Kutná Hora is a beautiful historical city and one of most significant tourist destinations in the Czech Republic. Taking its importance into account the historical city centre of Kutná Hora became UNESCO World Heritage Site in 1995. In spite of this international recognition, the town currently has to face the problem of the decreasing number of visitors as well as their short stay. The aim of my thesis is to describe the current commercial communication of the Kutná Hora city implemented mostly by local tourism agency and to analyze its future potential. Another objective is to suggest improvements of city marketing in order to increase the city's tourism profit in future. The thesis explains the principles of marketing strategies for tourist destinations demonstrated by the example of the city of Kutná Hora. The result is based on classified literature, my own research and data delivered by experts working in the tourism field. The author gives practical recommendations which could be a basis for the future destination management of Kutná Hora city.

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