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Microposition control device
Chmelík, Jan ; Magát, Martin (referee) ; Kadlec, Jaroslav (advisor)
This thesis deals with control of a micropositioning device. Aim of this study was to design a device that will control the piezzo-shift in three dimensions with adjustable speed and step-size. A further goal was to create a software for which allow to employ a user-defined shift profile to control the device. Actual construction of the device, based on a microcontroler Microchip 18F4550, is described in the practical section of the work.
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Brand building of SKODA AUTO in the specific age categories
Chmelík, Jan ; Lhotáková, Markéta (advisor) ; Matějovič, Josef (referee)
The aim of this diploma thesis is to analyse the communication of SKODA AUTO focused on children in the age of 3 - 18. In the theoretical part of this thesis, brand itself is defined and in the following parts, also the theoretical background for the children as consumers and what can influence them in different age stages. Moreover, communication channels for the communication with children nowadays are listed. There is also juristical background not only for the Czech Republic but also for the European union. The main task of the practical part is dedicated to the survey and also recommendations of the author for SKODA AUTO for the future.
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Microposition control device
Chmelík, Jan ; Magát, Martin (referee) ; Kadlec, Jaroslav (advisor)
This thesis deals with control of a micropositioning device. Aim of this study was to design a device that will control the piezzo-shift in three dimensions with adjustable speed and step-size. A further goal was to create a software for which allow to employ a user-defined shift profile to control the device. Actual construction of the device, based on a microcontroler Microchip 18F4550, is described in the practical section of the work.
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Marketing strategy of a Non-profit Organization CDO
Chmelík, Jan ; Lhotáková, Markéta (advisor) ; Machová, Veronika (referee)
The aim of this bachelor thesis is to analyse the marketing strategy of a Non-profit Organizaton CDO. In the theoretical part of this thesis, all the juristical background is defined, the following discribes all the parts of the extended marketing mix. The main task of the next practical part is dedicated to the communication activities of the CDO, while their success was investigated by a double survey. This bachelor thesis ends with suggestions and recommendations of the author for the CDO to improve the efectivity of their communication activities.
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