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National Repository of Grey Literature 12 records found  previous11 - 12  jump to record: Search took 0.00 seconds. 
Segmentation of beer market in South Bohemia
 Brázdová, Zuzana ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The diploma thesis called Segmentation of beer market in South Bohemia aims to detect market segments on beer market in South Bohemia. In the first theoretical part methods of market research and market segmentation are summarized. The second practical part includes primary research and process of detection of market segments. At the end the marketing suggestions for each particular segments are stated.
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Finanční analýza podniku Plzeňský Prazdroj, a.s.
 Brázdová, Zuzana ; Metzlová, Hana (advisor) ; Smrčka, Luboš (referee)
Bakalářská práce zahrnuje finanční analýzu podniku Plzeňský Prazdroj, a.s. Posuzuje finanční zdraví a stabilitu podniku na základě informací z let 2004, 2005 a 2006. Provádí hodnocení minulého vývoje podniku, aktuální a budoucí rozhodnutí, porovnání s podniky téhož odvětví.
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National Repository of Grey Literature : 12 records found   previous11 - 12  jump to record:
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