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Strategic Brand Development
Laníková, Dana ; Borek, Jiří (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on brand development of a chosen company in Olomouc, a sweet and coffee shop called Zmrzlinárium Café Centro, that specializes in fabrication and sale of ice cream. On theoretical bases this thesis analyses outside and inside environment of the coffee shop and evaluates its current situation. Analysing competitors, customers, suppliers and suplements, there is defined the brand positioning on the market of coffee shops and sweet shops in Olomouc and surrounding area. Analysing brand identity there are detected competitive and risk areas in the field of further development of the brand, which are then incorporated into proposals of solving the brand concept in order to support its competitiveness in future.
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Strategic Brand Development
Laníková, Dana ; Borek, Jiří (referee) ; Zich, Robert (advisor)
The diploma thesis focuses on brand development of a chosen company in Olomouc, a sweet and coffee shop called Zmrzlinárium Café Centro, that specializes in fabrication and sale of ice cream. On theoretical bases this thesis analyses outside and inside environment of the coffee shop and evaluates its current situation. Analysing competitors, customers, suppliers and suplements, there is defined the brand positioning on the market of coffee shops and sweet shops in Olomouc and surrounding area. Analysing brand identity there are detected competitive and risk areas in the field of further development of the brand, which are then incorporated into proposals of solving the brand concept in order to support its competitiveness in future.
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Implementation of CAF Model on chosen municipalities
Borek, Jiří ; Kačín, Radovan (advisor) ; Hykš, Ondřej (referee)
The aim of the Master's Thesis is to describe the implementation of CAF Model on chosen municipalities, after that to evaluate differencies between selected examples, next to propose and prepare more cost-effective processes for the whole implementation in municipalities and further try to detect and eliminate all risks. As examples were chosen two different public institutions - Municipality of Konice and The Regional Authority of the Olomouc Region. Both progressed differently, however it is possible to find similar problems during the whole implementation and problem-solving as well. On the basis of evaluation of both examples there is a new methods proposal for the implementation of CAF Model, which eliminates frequent problems. The last chapter is applied to layout of future progress in the field of quality management at municipality sector in a short-term and long-term horizon.
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