National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Proposal of Improving a Company's Marketing Strategy
Bartejs, Lubomír ; Hurta, Jakub (referee) ; Novák, Petr (advisor)
The bachelor thesis deals with an improving proposal of company’s marketing strategy. Thesis contains analysis of company’s internal and external surroundings as well as an end customer survey. The proposal based on analysis and survey is developed to improve current marketing strategy.

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