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The Marketing Plan to Increase Sales of Fresh Pasta La Brusla Pasta
Bařinová, Michaela ; Janásová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is dealing with creation of marketing plan for company La Brusla Pasta which is producer of fresh pasta. Thesis is dividend into three sections: theoretical, analytical and proposal. The theoretical part clarifies elementary principles of marketing plan creation, planning strategy and marketing communication of company. In analytical part the analysis of external and internal environment and real questionnaire survey are executed. In the proposal part are, on the basis of discovered results, made particular proposals of solution, including budget and time schedule which will improve economic results of company and its position on the market.
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Koncentrace vybraných fytoestrogenů v krmné dávce dojeného skotu a jejich distribuce do krve a mléka
Bařinová, Michaela
Diploma thesis on the theme Concentration of selected phytoestrogens in the diet of dairy cattle and their distribution in to the blood and milk deals about transmittance of phytoestrogens from real fed TMR in the South Moravian conventional breedings of dairy cows into the blood plasma of animals and to milk as a product intended for hu-man consumption. A review of literature is devoted to the occurrence of phytoestrogens in forage and feed, their metabolism and effects on animals and humans. The experimental part of the thesis is devoted to the identification and quantification of selected phytoestrogens in feed and their penetration into blood plasma and milk. Determination of phytoestrogens was performed by HPLC - MS analysis.
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The Marketing Plan to Increase Sales of Fresh Pasta La Brusla Pasta
Bařinová, Michaela ; Janásová, Martina (referee) ; Chlebovský, Vít (advisor)
This thesis is dealing with creation of marketing plan for company La Brusla Pasta which is producer of fresh pasta. Thesis is dividend into three sections: theoretical, analytical and proposal. The theoretical part clarifies elementary principles of marketing plan creation, planning strategy and marketing communication of company. In analytical part the analysis of external and internal environment and real questionnaire survey are executed. In the proposal part are, on the basis of discovered results, made particular proposals of solution, including budget and time schedule which will improve economic results of company and its position on the market.
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