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National Repository of Grey Literature

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Communication Channels` Utilization in the Straight Marketing Žižková, Zuzana ; Bílková, Jana (advisor) ; Petrová, Eva (referee) Cílem bakalářské práce je přiblížit, co je to komunikace, jak se dá využívat v oblasti přímého marketingu a jak je důležitá pro celkový úspěch společnosti. Práce popisuje nástroje a druhy komunikace, komunikační mix a nové trendy, které ji ovlivňují. Dále se zabývá samotným přímým marketingem a porovnáním jeho úspěšnosti vzhledem k ostatním marketingovým technikám. Na závěr uvádí praktický příklad přístupu ke komunikaci ve výrobním podniku a navrhuje způsob jeho zlepšení. Detailed record

National Repository of Grey Literature : 11 records found   11 - 11  jump to record:

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1	ŽIŽKOVÁ, Zdeňka

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