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Linguistic analysis of the magazine Dirtbiker
Žáková, Denisa ; Šebesta, Karel (advisor) ; Mareš, Petr (referee)
The thesis deals with language in the magazine Dirtbiker. It introduces and describes Dirtbiker as a media product and a part ofthe Czech media scene, then it focuses on the content and specific genres ofthe magazine (namely reportage). A special attention is paid to the linguistic analysis and the description of style. The expressivity, enriching the lexicon of the magazine with neologisms, anglicisms and slang are exemplified. The function of profane language is also observed. The thesis follows the way in which men and boys use language and deals with the construction of masculinity in the magazine. The methods of critical discourse analysis are also used. These methods allow us to focus on ideology and the mistakes in argumentation.
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The prototype public speaker according to contemporary media standards and usage (based on public speaking manuals)
Žáková, Denisa ; Šoltys, Otakar (advisor) ; Kartous, Bohumil (referee)
Thesis "The prototype public speaker according to contemporary media standards and usage (based on public speaking manuals) deals with changes in the functions of rhetoric in contemporary society. The work should bring an idea of the qualities and abilities, which a good public speaker should have. The introductory parts of the thesis introduce recent studies, which paid a special attention to spoken Czech in media and these chapters also focuse on the results of opinion polls. The thesis also deals with the style of the manuals of rhetoric and draws attention to the specifics of these manuals and their communication strategies. The structure of other parts of the work follows the structure of the textbooks of rhetoric, which was already used by ancient theorists and teachers of rhetoric. The thesis gradually covers the phases of the speech, from the choice of the theme to the elocution. The sixth phase of the speech called Listening is added. Contemporary authors of the handbooks are aware that public speaking is not only monologue of one speaker, but the audience participates in it.
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Podnikatelský plán na založení mateřské školy
Žáková, Denisa
The subject of this bachelor thesis is the business plan for the establishment of a private kindergarten. Thesis is divided into several chapters, into two main parts. Theoretical part defines terminology of the business, legal forms of companies, small and medium enterprises and main charter of this part is focused on the structure and key principles of a business plan. In the practical part of the thesis is desinged and described specific business plan. From the financal perspective is also evaluated whether is this business plan viable.
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The prototype public speaker according to contemporary media standards and usage (based on public speaking manuals)
Žáková, Denisa ; Kartous, Bohumil (referee) ; Šoltys, Otakar (advisor)
Thesis "The prototype public speaker according to contemporary media standards and usage (based on public speaking manuals) deals with changes in the functions of rhetoric in contemporary society. The work should bring an idea of the qualities and abilities, which a good public speaker should have. The introductory parts of the thesis introduce recent studies, which paid a special attention to spoken Czech in media and these chapters also focuse on the results of opinion polls. The thesis also deals with the style of the manuals of rhetoric and draws attention to the specifics of these manuals and their communication strategies. The structure of other parts of the work follows the structure of the textbooks of rhetoric, which was already used by ancient theorists and teachers of rhetoric. The thesis gradually covers the phases of the speech, from the choice of the theme to the elocution. The sixth phase of the speech called Listening is added. Contemporary authors of the handbooks are aware that public speaking is not only monologue of one speaker, but the audience participates in it.
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Linguistic analysis of the magazine Dirtbiker
Žáková, Denisa ; Šebesta, Karel (advisor) ; Mareš, Petr (referee)
The thesis deals with language in the magazine Dirtbiker. It introduces and describes Dirtbiker as a media product and a part ofthe Czech media scene, then it focuses on the content and specific genres ofthe magazine (namely reportage). A special attention is paid to the linguistic analysis and the description of style. The expressivity, enriching the lexicon of the magazine with neologisms, anglicisms and slang are exemplified. The function of profane language is also observed. The thesis follows the way in which men and boys use language and deals with the construction of masculinity in the magazine. The methods of critical discourse analysis are also used. These methods allow us to focus on ideology and the mistakes in argumentation.
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