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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Application and use of Lean methodology within online marketing agency
 Šulák, Robert ; Martínez, Felipe (advisor) ; Huba, Samuel (referee)
Nowadays, Lean management goes far beyond the sphere of production and it can be increasingly found in many other areas. First part of the thesis is devoted to detailed description of Lean management principles, its history and methodological tools, which are afterwards used for enhancement of an existing process within online marketing agency. Current position and specifics of online marketing enviroment are also mentioned along with most frequently used tools. Selected Lean tools were used for the process improvement through the DMAIC method. Comprehensive definition, VSM mapping and following analysis of internet advertising creation process enabled design of new solution without unnecessary waste. Implemented changes led to production capacity release and brought additional value for clients. Performance of the improved process was measured during the Control phase and feedback was obtained from agency employees.
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Absolventi ekonomických fakult na trhu práce
 Šulák, Robert
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See also: similar author names
1 Šulák, Radek
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