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Tool for Database Model Visualization of Existing Database
Šišák, Ivan ; Kumpošt, Marek (referee) ; Barabas, Maroš (advisor)
This project tries to give information to the user in a simpler way. In the database system a lot of information exists which describes the database model. Text representation of this information is bulky and not well-arranged. You can get a much a more vivid view at the database model by using visualization and you can work with it easier. You get information from a database system by using a tool developed in this project and after that you can visualize them in a editor or viewer of your choice. This tool can convert one file format to another.
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Tool for Determining Attributions of Online Marketing Activities
Šišák, Ivan ; Henzl, Martin (referee) ; Malinka, Kamil (advisor)
The tool allows distribution of credit for the conversion to various marketing activities. So-called attribution modelling is concerned. The distribution of conversion is described by the models, except those most famous (first interaction model, last interaction model, linear model), that allow to create any distribution of conversion to several marketing activities. The use of this tool may be useful in the surveys of the effectiveness of marketing activities.
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Tool for Determining Attributions of Online Marketing Activities
Šišák, Ivan ; Henzl, Martin (referee) ; Malinka, Kamil (advisor)
The tool allows distribution of credit for the conversion to various marketing activities. So-called attribution modelling is concerned. The distribution of conversion is described by the models, except those most famous (first interaction model, last interaction model, linear model), that allow to create any distribution of conversion to several marketing activities. The use of this tool may be useful in the surveys of the effectiveness of marketing activities.
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Tool for Database Model Visualization of Existing Database
Šišák, Ivan ; Kumpošt, Marek (referee) ; Barabas, Maroš (advisor)
This project tries to give information to the user in a simpler way. In the database system a lot of information exists which describes the database model. Text representation of this information is bulky and not well-arranged. You can get a much a more vivid view at the database model by using visualization and you can work with it easier. You get information from a database system by using a tool developed in this project and after that you can visualize them in a editor or viewer of your choice. This tool can convert one file format to another.
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