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Aplikace marketingu v právních službách Šebek, Marcel JUDr. ; Hesková, Marie (advisor) ; Kovář, František (referee) Práce se zabývá analýzou marketingových nástrojů, druhů právních služeb a blíže pak služeb advokátů, s důrazem na jejich specifika a legislativní omezení. Praktická část práce se zabývá analýzou trhu právních služeb a popisem a hodnocením provedeného marketingového výzkumu. Poslední část práce řeší konstrukci marketingového mixu vhodného pro oblast advokacie na základě získaných informací. Detailed record

See also: similar author names
5	Šebek, Marcel
1	Šebek, Martin
3	Šebek, Michael
7	Šebek, Michal
2	Šebek, Miloš
1	Šebek, Miroslav

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