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Proposal of Changes of Communication Mix of Company
Štěrbová, Michaela ; Boček, Aleš (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focused on the communication mix of NSD International CZ, s.r.o.. In the theoretical part I focus on the definition of marketing, especially the marketing and communication mix, as well as the description of the analyzes I use in the work. In the second part I develop a communication mix for this company, as it does not have a marketing department. And also I focus on a proposal to improve the sales department.
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Reaching new costumers on a B2B market in UK
Štěrbová, Michaela ; Boček, Aleš (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the communication mix in a Czech company operating in the field of web analytics and also on its proposed design for the B2B market in England. The theoretical part is focused on the definition of marketing, international marketing, marketing and communication mix. The analytical part is focused on the characteristics of the company, analysis of the micro and macro environment, analysis of the marketing and communication mix of the company. The last part is devoted to the design of the company's communication mix for the B2B market in England. These proposals should lead to reaching new customers and possible gaining of new customers from the already mentioned market.
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Reaching new costumers on a B2B market in UK
Štěrbová, Michaela ; Boček, Aleš (referee) ; Mráček, Pavel (advisor)
This diploma thesis is focused on the communication mix in a Czech company operating in the field of web analytics and also on its proposed design for the B2B market in England. The theoretical part is focused on the definition of marketing, international marketing, marketing and communication mix. The analytical part is focused on the characteristics of the company, analysis of the micro and macro environment, analysis of the marketing and communication mix of the company. The last part is devoted to the design of the company's communication mix for the B2B market in England. These proposals should lead to reaching new customers and possible gaining of new customers from the already mentioned market.
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|
|
Proposal of Changes of Communication Mix of Company
Štěrbová, Michaela ; Boček, Aleš (referee) ; Mráček, Pavel (advisor)
This bachelor thesis focused on the communication mix of NSD International CZ, s.r.o.. In the theoretical part I focus on the definition of marketing, especially the marketing and communication mix, as well as the description of the analyzes I use in the work. In the second part I develop a communication mix for this company, as it does not have a marketing department. And also I focus on a proposal to improve the sales department.
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