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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The Use of Promotion as a Tool of Marketing Mix in the Selected Organization of Education Systém
 ŠINKOVÁ, Jiřina
The diploma thesis deals with the promotional activities of a selected subject of the educational system. The Secondary Polytechnic School in České Budějovice has been selected for this purpose. The aim of the diploma thesis is to reveal and evaluate the use and importance of promotion as a tool of marketing mix for a selected subject of the educational system. Based on the information obtained to propose a more appropriate use of promotion tools and determine measures leading to further development of the promotion of the selected organization. The first part of this work, literary research, includes mainly the promotional mix problematics. The practical part includes several parts. At the beginning of the practical part, the current promotional mix of the organization is presented. The following are the results of a supplementary questionnaire survey and evaluation of hypotheses using statistical evaluation of data. An important part of the work are recommendations designed to optimize promotion and promotional activities.
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Use of Psychology in Marketing
 ŠINKOVÁ, Jiřina
The name of the bachelor thesis is "Use of Psychology in Marketing". Marketing uses knowledge of many other fields of science. The main purpose of this bachelor thesis is to point out the possibilities of using psychology in marketing. For the purposes of this thesis, a company has been chosen to demonstrate practical examples. This thesis is divided into two parts which cover the theory and practice. The first part of the thesis deals with theory concerning a survey which creates the theoretical background of the practical part. At the beginning of the practical part is presented the selected company. The analysis and synthesis of the information obtained follows. The final part of the thesis contains suggestions and points out ways how to better use the knowledge about the consumers and their behaviour.
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