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The role of hDia1 and hDia2 in melanoma cell invasion
Šťastná, Jana ; Skálová, Lenka (advisor) ; Šimůnek, Tomáš (referee)
The aim of the diploma thesis was to elucidate the role of hDia1 and hDia2 proteins in A375-M2 melanoma cell invasion. Different methods, such as siRNA transfection, western blotting, fluorescence microscopy and confocal microscopy, were used. It was revealed that both proteins really play the role in invasion behavior of A375-M2 tumor cells. Furthermore, the hypothesis arose proposing the mechanism of hDia1 and hDia2 in A375-M2 tumor cell invasion.
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ACCOUNTING ERRORS AS TO SCOPE OF CONTROL
ŠŤASTNÁ, Jana
The work deals with the issue of accounting errors by type of controls. The first part is devoted to a brief definition of the essence and function of accounting principles and accounting principles and rules. Another section is devoted to errors, controls, prevention and correction of errors. Here is described the origin of errors, their types, definitions, types of controls, prevention important to prevent errors and possible types of repairs.
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Elaboration of a marketing strategy for mid-sized company
Šťastná, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor thesis deals with marketing strategy of mid-sized company called TRIPOR Ltd., the business deals with buying and selling porcelain and glass .The business is located in Klášterec nad Ohří. The aim of this work is to analyze the current marketing strategy of the company, its evaluation, suggestion and marketing strategy of the company. The work is divided into two chapters. The first chapter deals with the theoretical part, which describes the particular theory of marketing. The second chapter describes the characteristics of the company TRIPOR Ltd. and suggestions on what should be done to improve the company's marketing strategy. Furthermore this thesis describes the suggestion of marketing strategies for both wholesale, and retail. Individual sub-chapters describe the company TRIPOR, Ltd., its history, current marketing strategy and suggestions how to improve its marketing strategy. To improve the marketing strategy, SWOT analysis is used in this thesis and it is primarily focused on improving the distribution strategy, product strategy, pricing strategy and communication strategy. The communication strategy also includes a summary of the costs of measures which should help the company to improve not only their marketing strategy but as well as the market position of the company.
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