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National Repository of Grey Literature

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Podnikatelský plán Šípová, Markéta Bc. ; Kovář, František (advisor) ; Hrubý, Petr (referee) Teoretická část obsahuje definice podnikání a základní východiska pro podnikání, strategické, marketingové plánování a vzorový podnikatelský plán. Aplikační část se zaměřuje na založení podniku, popis podniku a jeho strategii. Dále obsahuje analýzu prostředí, marketingový plán a finanční plán. Detailed record

See also: similar author names
1	ŠÍPOVÁ, Markéta
4	ŠÍPOVÁ, Martina
2	ŠÍPOVÁ, Monika
4	Šípová, Martina
2	Šípová, Monika

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