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Communication Strategy of B+J Power, Ltd
Háková, Tereza ; Hesková, Marie (advisor) ; Černochová, Martina (referee)
The topic of my Graduation theses is Marketing communication in the company B+J Power, s.r.o. Graduation theses will be divided into the theoretical and practical part. The first part of the Graduation theses consists of the both literary research and work procedures. In the literary research there are explained all the basic terms which relate to the part of marketing communication. The procedure work indicates the accomplishment proces of my theses and instriction how to prepare the plan for my marketing research. The research is done by questionnaire and guided interview methods. The second part of my Graduation theses consists of the both analytic and practice parts. The analytic part shows the basic charakteristic of the company B+J Power, s.r.o. at first and subsequently the market is analyzed, respectively market segment, in which company implements the products and services offer including all communication means used. The basis of the practical part is the realization of the Marketing research. Reviewing of the secondary outputs analysis and prime data is necessary for effective company communication design and tools for communication mix.
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Insurance of serious illnesses
Rezek, Vojtěch ; Ducháčková, Eva (advisor) ; Černochová, Martina (referee)
This bachelors thesis deals with the insurance of serious illnesses and its significance in the insurance market in the Czech Republic. Firstly, the thesis outlines the basic characteristics of this insurance and the types of serious illnesses it covers. In addition, the history of the development of this type of insurance in the world insurance market and its use in the Czech environment is briefly discussed. Furthermore, this dissertation lists the technical parameters of the insurance in the insurance contract and their practical utilization. Moreover, the specifics of the most serious illnesses from multiple expert perspectives are discussed, followed by examining the modern trends in this insurance policy. The second part of this thesis analyses statistical data on the number of diagnoses and deaths of serious illnesses in a given period of time, thus determining the frequency of these illnesses. Additionally, state financial support in cases of serious illnesses is discussed. The thesis concludes with the calculations of the insurance premiums in serious illness insurance, comparing different insurers and the amount of indemnity in the given period. The aim of this dissertation is to analyse the statistical data concerning the insurance of serious illnesses, affirming the importance of obtaining insurance of this health risk in life insurance contracts on the basis of the analysis carried out in the practical part of the thesis.
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Proposal to Improve Motivation in the Company
Bartáková, Vendula ; Černochová, Martina (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the motivation of people within a structured organization, their motivation for long-term work and issues linked to operating in such an environment. The theoretical part will address key concepts and theories such as Maslow´s pyramid of needs, SLEPT analysis or Porter´s five forces analysis. The practical part will focus on the company and their regional headquarters. On the grounds of a questionnaire I have studied the motives for engagement with this company further I studied the motives behind long-term work engagement and career growth within this company. In the final part of this paper I have created a set of proposed changes that could lead to an increase in recruits to the company, furthermore I included incentives, which could lead to better motivation of current co-workers.
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Proposal to Improve Motivation in the Company
Bartáková, Vendula ; Černochová, Martina (referee) ; Novák, Petr (advisor)
This bachelor thesis is focused on the motivation of people within a structured organization, their motivation for long-term work and issues linked to operating in such an environment. The theoretical part will address key concepts and theories such as Maslow´s pyramid of needs, SLEPT analysis or Porter´s five forces analysis. The practical part will focus on the company and their regional headquarters. On the grounds of a questionnaire and own observations I have studied the motives for engagement with this company further I studied the motives behind long-term work engagement and career growth within this company. In the final part I have created a set of proposed changes that could lead to increase motivation in the company, which could lead to increase performance of the company.
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Complex doing of family financial plan
Černochová, Martina ; Smrčka, Luboš (advisor) ; Slezáková, Dita (referee)
Personal and family finances are important part of our life. People deal with the issues of money, its earning, spending and evaluating every day. Despite this fact, there is a huge financial illiteracy in the Czech Republic, which causes an inefficient management of our personal finances and also wrong decisions related to choices of financial products. The goal of this thesis is to describe products on Czech financial market in clear and comprehensible way, as well as principles of their functioning and rules for their usage. It tries to give simple manual how to proceed in decisions about own finances. In the first part of this thesis, there is a theoretical basis of this issue and a summary of the products. In the practical part, there are three concrete financial plans for three concrete families. Finally, there is a generalization of the suggested procedure.
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Personal finance and financial consulting
Černochová, Martina ; Smrčka, Luboš (advisor) ; Hamr, Jan (referee)
My work is about personal and family finance from the view of financial consulting which is my job for three years. My work is divided into 2 main parts - theoretical and practical. In the theoretical part I write about financial planning, how to do it, by the medium of whom and so on and about financial consulting, about principles and system of this job. In the practical part I write about the main parts of financial deciding - living, assurance and reserve, preparation for pension and preparation finance for children. I draw on my own experience and from the presentated literature.
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