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Marketingová studie spokojenosti uživatelů dřevostaveb na území Jihomoravského kraje
 Čejka, David
The bachelor thesis focuses on a marketing study of the satisfaction of users of wooden buildings in the South Moravian Region. The investigation was designed to the approved wooden buildings between 2015 and 2022. Thanks to the questionnaire, I obtained answers to the individual headings, where I received information about the owners of the wooden buildings themselves. In addition, owners responded based on their experience and expectations of timber-frame construction. I then compiled the results into graphs and commented on them. I compared them with results from previous years. I formulated marketing recommendations for wood building contractors. I evaluated the practical benefits for the timber industry and the construction sector in the South Moravian Region.
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